Attraction marketing is a proven method for drawing better quality leads to your business without having to force feed the sales. One of the better methods for your leads marketing program is simply by means of creating a blog. Bloggers are able to create not only one-way communication about their topic of choice, but dialogue with their prospects. What they are creating by default is a positioning marketing program. This builds trust between the business owner (blogger) and the prospects (community.) That leads to better sales and more likely than not, higher profits.
How to Make Blogging Work for You
With blogging, all you have to do is to set up a blog, create posts that are highly value in terms of content and proper optimization. Once you do this, the next step is to get traffic in and to engage people with useful topics.
For example, if you are selling a health aid, one option you may want to consider is to create a blog about the health problem that it is solving. If your product is a snore aid, then create a blog about snoring, solutions, health concerns and so on. If you use optimization with keywords, backlinks and other social networking methods, you will see your traffic increase to the blog. This will also improve search engine ranking.
From here, you can demonstrate your knowledge on snoring. The goal is not to sell the snore aid specifically with each post. Rather, the goal is to offer an informative blog that features numerous articles on snoring. This allows the readers to relate to you. They will realize that you know what you are talking about. When you do mention the snore aid, they will trust you, purchase it and continue to visit your blog to interact with you.
One thing many people are concerned with is having a website and a blog. This is no problem. There are numerous free blogging platforms available to host the blog. These may limit revenue from ads, but you will be able to create an informative blog that contains links that lead back to your website.
Why Blogging Works
Blogging works as a method of attraction marketing because it allows you to interact with visitors. To keep it working for you, keep the following tips in mind.
1. Create the blog with the goal of providing valuable information to the reader. There is no benefit to them from keyword stuffed articles not offering information.
2. Interact with your visitors. If they post comments, comment back. This engaging of readers helps you to promote your brand and gain their trust.
3. Keep blog postings consistent. One of the most important ways to draw higher rankings in search engines using your blog is to keep posting blogs on a consistent basis, even daily or every other day.
Attraction marketing is a lot easier to do than to sell a product to people who do not trust you. Blogs allow you to gain valuable le